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015 | Backup: Why Every Business Needs It and What Really Counts as a Backup?

2025-06-05

In today’s digital world, data is the new capital. Documents, customer databases, financial reports, your website files — all of this is critical to running a business. But what happens if this data is lost? Accidental deletion, hard drive failure, ransomware, laptop theft, or even an office fire — there are countless scenarios. This is where backup comes to the rescue.

Why Do You Need a Backup?

Backup is not just a “nice feature” — it is a critical necessity for any business, no matter how small, or for an individual entrepreneur. Here’s why:

014 | Launching Telephony: Expanding Capabilities with imot.io – Smart Tools for Your IP Telephony

2025-06-04

In previous articles, we’ve explored various ways to set up IP telephony for small businesses: from simple virtual PBXs to full-featured on-premise servers. But what if standard functionalities are no longer enough, and you want to elevate customer communications to a new level? This is where specialized services like imot.io come to the rescue, adding “intelligence” to your telephony.

What is imot.io and why is it needed? imot.io is a platform that offers a set of tools to improve the efficiency of phone communications and automate call-related processes. The service integrates with your existing IP telephony (be it a virtual PBX or your own PBX) and extends its functionality through modern technologies, including elements of artificial intelligence.

013 | Launching Telephony: Direct SIP Telephony or Your Own PBX – Maximum Savings and Control

2025-06-03

We’ve already discussed the basics of IP telephony and the convenience of virtual PBXs. But what if you want maximum savings or complete control over your phone system? In that case, you should consider two more advanced options: direct use of SIP accounts or deploying your own IP PBX.

  1. Direct SIP Telephony: Cheap and Cheerful This option assumes you obtain a SIP account (or several) directly from a communications operator (SIP provider) and independently configure the equipment or software for calls.

How it Works Registration with a SIP provider: You choose an operator that provides SIP telephony services (these can be the same companies that offer virtual PBXs, or specialized SIP operators). You register and receive connection details: SIP login, password, server address.

012 | Launching Telephony: Virtual PBX – A Simple Solution for Business

2025-06-02

In the previous article, we explored what IP telephony is and the advantages it offers small businesses. Today, we’ll discuss one of the most popular and convenient ways to implement it – Virtual PBX (VPBX). This solution is ideal for those who want to get full-featured telephony quickly and without unnecessary equipment costs.

What is a Virtual PBX and how does it work?

A Virtual PBX (VPBX), or cloud PBX, is essentially the same telephone exchange, but it’s located not in your office, but on the servers of a service provider. You access all its functions via the internet.

011 | Launching Telephony: What is IP Telephony and How Does It Work?

2025-06-01

In the modern world, effective communication is key to the success of any business, especially small ones. Customers want to be able to easily contact you, and you want to avoid missing any inquiries. But what if your budget is limited, while the need for reliable telephone communication is high? The answer is simple – IP telephony.

So, what is IP telephony?

Simply put, IP telephony (or VoIP – Voice over Internet Protocol) is a technology that allows voice signals to be transmitted over the internet, rather than through traditional telephone lines. Instead of pulling wires and installing bulky equipment, you use your existing internet connection.

010 | Setting Up DNS for Mail and Website: Part 3 — How to Configure and Verify

2025-05-31

Now that you know about the different types of DNS records, let’s figure out how to configure them and, just as importantly, how to ensure everything is working correctly. Proper DNS setup is a key step to your website’s stable operation and effective email delivery.

Where and How to Configure DNS Records?

DNS record configuration is typically done in the control panel of your domain registrar (where you purchased the domain) or through the interface of a service you use to manage DNS (e.g., Cloudflare, if you use it).

009 | DNS Setup for Mail and Website Part 2 — Mail Protection (SPF, DKIM, DMARC)

2025-05-30

Continuing the topic of DNS, in addition to the basic A and MX records, there are three other critically important records that are responsible for the security of your mail and its deliverability — that is, ensuring your emails don’t end up in spam. These are SPF, DKIM, and DMARC. They act as unique digital seals and verification rules for your correspondence, confirming its authenticity.

  • SPF Record (Sender Policy Framework): Authorizing Sending

008 | DNS Setup for Email and Website: Part 1 — What Is DNS and the Basic Records (A, MX)

2025-05-29

We’ve already discussed how to get your own domain and reviewed the available options for building and hosting a website and email. Now it’s time to dive into what ties all these elements together — the Domain Name System (DNS). Think of DNS as the internet’s giant phone book: when you type an address like yourbusiness.com into your browser, DNS servers help translate that name into the corresponding IP address (e.g., 192.0.2.1) so your browser knows where to connect. Without proper DNS configuration, your website won’t be accessible, and your emails won’t be delivered.

007 | Email Setup: Part 3 — Hosting Your Own Mail Server (Using Mailcow)

2025-05-28

We’ve gone from basic forwarding to using corporate-grade provider services. Now it’s time to explore the most advanced — and also the most labor-intensive — option: setting up your own mail server. This gives you full control over your email, but requires serious technical skills. One of the most user-friendly solutions for this task is a Docker-based suite called Mailcow.

Self-Hosted Mail Server: Full Control and Maximum Flexibility

Running your own mail server is like owning a private mailhouse where you set all the rules. You control mailbox sizes, the number of users, filtering policies, security measures, and integrations. It’s an ideal option for those who don’t want to rely on third-party services, have specific security requirements, or want complete control over their email infrastructure.

006 | Setting Up Email: Part 2 — Mail Hosting from Providers (Yandex 360, Mail.ru Business Email)

2025-05-27

In the previous article, we looked at email forwarding via Cloudflare as a great starting point for using email on your own domain. But if you need a full-featured email inbox with storage, calendar, and cloud tools, you might consider business-grade mail services from major providers.

Big players like Yandex and Mail.ru offer business email solutions (e.g., Yandex Mail 360 for Business, VK WorkMail by Mail.ru). These allow you to connect your own domain and get powerful, familiar interfaces with your company’s branding. Google Workspace (formerly G Suite) is another popular option, but it may be harder to access for businesses in Russia due to current restrictions.